1. Branding 2. Website design 3. Motion
1. Branding 2. Website design 3. Motion
About
Joom is a collaborative platform designed to empower creatives and small businesses. It connects like-minded individuals to share ideas, resources, and expertise, fostering partnerships that bring innovative projects to life. With user-friendly tools and a focus on creativity and growth, Joom is the go-to hub for collaboration, inspiration, and success in the creative industry.
1. Branding
Project Scope
Joom approached me to design a cohesive brand identity that reflects their innovative and collaborative nature. The goal was to create a brand identity that is modern, approachable, and versatile while appealing to a wide audience of creative professionals and small business owners.
Logo Design
From Concept to Connection
The process of designing Joom's logo began with understanding the brand's mission: fostering collaboration and creativity for small businesses and creatives. I explored concepts that visually represent connection, starting with hand-drawn sketches of interlocking shapes and abstract symbols.
After refining several ideas, I landed on a geometric icon that resembles interconnected nodes, paired with bold, modern typography. The final design strikes a balance between approachability and professionalism, ensuring it works seamlessly across digital and print applications.
Branding Sheet
The branding sheet showcases the core visual elements that define Joom’s identity. It includes:
Color Palette: A vibrant mix of rust orange for energy, powder blue for trust, cream for warmth, and charcoal gray for balance and versatility.
Typography: A modern sans-serif font for headers paired with a clean serif for body text, ensuring readability across all platforms.
Logo Applications: Variations designed for flexibility, from digital platforms to print materials.
This cohesive branding system ensures Joom can maintain a strong, recognizable presence while appealing to its creative and professional audience.
2. Website
Website Design
Bringing the Brand to Life Online
The website for Joom was designed to reflect the brand’s collaborative and modern identity while ensuring a seamless user experience.
The process began with wireframes to map out the platform’s structure, prioritizing intuitive navigation and clear calls to action. I then incorporated Joom’s bold color palette and typography to create a visually engaging and consistent design.
The final website features:
User-Friendly Layout: Clean, responsive design optimized for desktop and mobile devices.
Brand Integration: A cohesive look and feel that aligns with Joom’s visual identity.
Interactive Elements: Subtle animations and hover effects to enhance engagement.
This video highlights the finished website, showcasing the platform’s functionality and its polished, professional design.
3. Motion
Motion Graphics
Adding Energy to the Brand
Motion graphics bring Joom’s identity to life by adding movement and dynamism to its visual elements.
Logo Animation: The animated version of Joom’s logo emphasizes connection and creativity with smooth, fluid motion that reflects the brand’s collaborative mission.
Promotional Video: A video enhanced with a bold “Join Now” motion graphic to grab attention and drive action. This piece demonstrates how motion can enhance messaging and create a professional, polished look for promotional content.
A Cohesive Vision for Collaboration
Through branding, website design, and motion graphics, I crafted a unified visual identity that embodies Joom’s mission to connect creatives and small businesses. From the bold logo to the dynamic animations, every element is designed to inspire collaboration and leave a lasting impression.