1. Branding 2. Packaging 3. Advertisement
1. Branding 2. Packaging 3. Advertisement
Have you ever wished for a spark of inspiration in your daily routine?
Introducing Bright - The orange juice that illuminates your day! This is a concept I developed for an innovative orange juice company. Bright stands out with its one-of-a-kind lightbulb-shaped bottle, designed to symbolize the burst of energy and creativity.
1.Branding
Logo Design
Forr the logo design of Bright, I wanted to create a modern and clean look that would evoke freshness and energy, aligning with the brand's juice products. I chose Futura for its geometric, sans-serif style, which conveys a sense of clarity and simplicity. The open part of the "g" was transformed into an orange slice, adding a playful and recognizable touch that ties directly to the product. To further emphasize the brand’s natural and fresh qualities, I replaced the dot on the "I" with a leaf, symbolizing the organic ingredients used in Bright’s juices. The combination of these elements resulted in a logo that feels both vibrant and approachable, while maintaining a professional and clean appearance.
Bright’s Vibrant Brand Palette
The branding for Bright uses a warm and inviting color palette to reflect the brand’s lively and fresh personality. The primary colors—orange, orange-red, and yellow—are bold and energetic, evoking feelings of vitality and sunshine, perfectly suited for a juice company. Futura, with its modern, geometric style, is paired with Amboy, a more organic and rounded font, creating a balance between clean precision and approachable warmth. This combination gives the brand a contemporary yet friendly feel, making it appealing and memorable to its audience.
2. Packaging
Simple and Clean Label Design
For Bright’s bottle label, I kept the design minimal and focused. A crisp white background highlights the logo, ensuring the brand’s identity stands out boldly. Paired with a clear nutrition label, the design reflects Bright’s emphasis on transparency and quality while maintaining a clean, modern aesthetic.
The Process
The packaging design for Bright’s juice is brought to life through a 3D bottle model created in Blender. The model showcases the sleek and modern design of the bottle, which reflects the fresh, vibrant personality of the brand. The bottle’s contours and smooth surface highlight the premium quality of the product, while the colors and logo are seamlessly integrated to maintain a cohesive brand identity. This 3D rendering offers a realistic preview of how the packaging will look on shelves, enhancing the consumer’s visual experience and reinforcing the brand’s energetic image.
3. Advertisement
Bursting with Brightnes
To bring Bright’s brand to life, I created a 3D advertisement that captures its vibrant and fresh energy. Using bold colors and dynamic elements, the ad highlights the logo and packaging in an engaging way, showcasing the product's appeal. The 3D rendering adds depth and realism, making the advertisement feel immersive and eye-catching, perfect for grabbing attention in both digital and print spaces.
Bringing Bright to Life
In closing, Bright is a reflection of my design philosophy—clean, vibrant, and impactful. Each element, from the logo to the packaging, was crafted to convey the brand’s fresh, energetic identity. This project demonstrates my ability to create a cohesive and memorable brand experience.