Background:
Tales is a personal project that holds a special place in my heart. This project is centered around a unique logo that beautifully merges two symbols: a whale tail and a book.
The whale tail symbolizes the vast, uncharted depths of imagination and storytelling, while the book represents the endless possibilities and adventures found within the pages of literature. Together, these elements form a logo that encapsulates the essence of "Tales"—a celebration of storytelling in all its forms.
Creating the "Tales" logo was a deeply personal and rewarding experience. It allowed me to blend my love for design with my passion for storytelling, resulting in a visual identity that is both meaningful and evocative. This project not only showcases my design skills but also reflects my commitment to exploring and sharing the magic of stories.
Inspiration:
Tales" is a personal project inspired by my work on "Ease," a children's book company. Drawing from the whimsical and imaginative spirit of children's literature. This project celebrates the joy of reading and the boundless adventures found within the pages of a book, continuing the enchanting journey I began with "Ease." Here are some work I made for “Ease" that gave me inspiration.
Business Cards
The business cards for "Tales" are a blend of simplicity and creativity, designed to capture the essence of imaginative storytelling. Featuring a soft salmon pink and blue color palette, the cards evoke a sense of warmth and wonder.
Adding a creative twist, each card showcases an imaginative scene , complete with whimsical details that transport the viewer to a dreamy, otherworldly place. This design element not only reinforces the theme of "Tales" but also makes the business cards stand out as unique and memorable.
Poster Design
Watch the process of me creating Tales posters in procreate
For the posters for "Tales" , I tried capturing heartwarming moments of parental love and bonding, bringing cherished stories to life through charming illustrations. I used Procreate and Illustrator to bring these posters to life. Both posters use vibrant colors and expressive illustrations to convey narratives that resonate with themes of love, guidance, and the joy of shared experiences. The characters' endearing expressions and the detailed settings immerse viewers in heartwarming scenes that celebrate the beauty of parent-child relationships.
These posters not only celebrate the joy of storytelling but also evoke emotions of nostalgia and familial warmth. They remind viewers of their own cherished memories and the enduring bonds formed through storytelling and shared moments. The design of each poster is thoughtfully crafted to appeal to both children and adults, with playful details and a timeless aesthetic that captures the essence of classic children's literature.