Have you ever wished for a spark of inspiration in your daily routine?

Introducing Bright - The orange juice that illuminates your day! This is a concept I developed for an innovative orange juice company. Bright stands out with its one-of-a-kind lightbulb-shaped bottle, designed to symbolize the burst if energy and creativity each sip provides.

The project highlights my ability to blend imaginative design with functional packaging, creating a product that truly shines in form and function.

Using Blender 3D software, I embarked on an exciting project to create a commercial for a juice brand. Sculpting the product to resemble a lightbulb, I meticulously crafted every detail to ensure it stood out as a unique and innovative design. Once the sculpting was complete, I animated the lightbulb-shaped juice bottle, bringing it to life in a vibrant and engaging commercial. The final result showcased the product in a dynamic and captivating way, highlighting its creative concept and appealing to potential customers with its eye-catching animation.

Logo design by me, The logo for "Bright" Orange Juice encapsulates the brand's vibrant and refreshing essence. The word "Bright" is displayed in bold, clean typography, immediately drawing attention with its modern and approachable design. A creative twist is introduced with the letter "g," which features a stylized orange slice at its center, symbolizing freshness and zest. The top of the "I" extends to form a subtle leaf, further emphasizing the natural and wholesome qualities of the product. This inventive use of imagery not only makes the logo visually striking but also reinforces the brand's commitment to delivering bright, fresh flavors in every bottle.

For the "Bright" orange juice company, I designed a comprehensive visual identity that effectively communicates the brand's vibrant and innovative essence. Starting with the website mockup, I crafted a user-friendly and visually appealing layout that highlights the unique lightbulb-shaped bottle design and promotes the brand's message of "Drink Smart." The mockup includes engaging visuals, intuitive navigation, and sections that emphasize the product's freshness and quality.

Next, I designed the bottle label, ensuring it captures attention while reflecting the brand's playful and refreshing nature. The label prominently features the "Bright" logo, with its stylized orange slice and leaf, seamlessly integrating with the bottle's lightbulb shape. The design is clean and modern, making the product stand out on the shelves.

To boost the brand's presence on social media, I created two compelling ads. The first ad showcases the lightbulb-shaped bottle with the tagline "Drink Smart," set against a natural background that evokes a sense of freshness and purity. The second ad, featuring the phrase "Blink Think Drink," utilizes a minimalist design to emphasize the product's innovative shape and encourage engagement. Both ads are designed to capture attention and resonate with the audience, effectively conveying the brand's unique selling points and inviting viewers to experience the brightness and freshness of "Bright" orange juice.

Through these creative elements, I aimed to establish a strong, cohesive brand identity for "Bright," highlighting its innovative design and commitment to delivering fresh, high-quality juice to consumers.